Our family business started in the late 1800's in Chicago & moved to Highland Park in the late 60's to serve passionate skiers of the north shore while also helping to create outdoor spaces for entertaining & relaxing. We serve residents of places like Northbrook, Lake Forest, Highland Park, Winnetka, Deerfield, Glenview, Glencoe, Wilmette, Evanston, and the city of Chicago with everything they need to enjoy the outdoors all year round.

In the winter, take advantage of our full-service ski department, staffed with well-trained experts who will outfit you with ski equipment that fits your skiing style and fashion sense perfectly. New to skiing? even offer ski service and ski rentals for your convenience. In the summer, check out our patio and outdoor furniture department, stocked with everything you need to create a great outdoor space that you, your friends, and your family are sure to love.

Customer Testimonial

"We were looking for outdoor furniture for our rooftop deck. Kelsey helped us and she was a true joy. She spent quite a lot of time with us, offering her expertise and opinion when asked. She wrote up quotes, researched questions and generally went out of her way to support us. I will shop there again and highly recommend it to anyone!" - Jen

About the Club

Weekly ski trips and lessons with experienced instructors December - March.

The Snowflake Club instructs boys and girls ages 8 through 16 how to ski and snowboard.  While our primary purpose is to provide a fun-filled and exciting day of skiing, we also place emphasis on members taking lessons. We have 27 trips on the schedule last year including.

How to Join

Purchase your membership and sign up for trips online. Early registration begins September 1st

All membership and trip purchases are done online. Create an account and purchase your membership. Then come into Williams to get your ID and everything else you need to have a great ski experience!

Ski Rentals

Rent top-notch ski equipment at Williams

Join us in-store at Williams to get Season or Daily rentals for the Snowflake Club Season.(Daily rentals reserve online, p/u in store)

We also offer a Junior trade-in program for growing skiers. Ask a Williams associate for more information.